Joel on Software has written a new column, "The Iceberg Secret, Revealed" in which he discusses how non-programmers view demo software, prototypes, mock-ups and how this can lead to unreasonable expectations by the users. "Understand that any demos you do in a darkened room with a projector are going to be all about pixels. If you can, build your UI in such a way that unfinished parts look unfinished."

The discussion about the article contains many real-life examples of this. One reader discusses why he never uses real text anymore on his mock-ups and instead uses the pseudo-Latin starting with Lorem ipsum.

What is Lorem ipsum anyway? Cecil Adams, author of Straight Dope, a syndicated newspaper column, answers the question in a column from last year.