Interesting branding decisions

Another great contest (registration req'd?) from the Washington Post's Style Invitational, "in which we asked for things that an existing brand name would be bad for". Such as:

• Wachovia is a good name for a bank but a bad name for a cemetery.
• BP is a good name for a gas company but a bad name for a honey company.
• Nordic Track is a good name for exercise equipment but a bad name for an affirmative action program.
• Snickers is a good name for a candy bar but a bad name for a support group.